Mo

IF IT’S MADE IN MELBOURNE, IT MIGHT HAVE BEEN MO.

MO was more than just a retail concept; it was an initiative proudly backed by the City of Melbourne to nurture and expand the city’s vibrant design and manufacturing community. Conceived as a platform to celebrate local talent and craftsmanship, MO aimed to drive sustainable growth by showcasing the best of Melbourne’s small-scale manufacturers and emerging designers. With a focus on fostering innovation and community, MO empowered new voices in the industry while supporting established manufacturers, creating a holistic ecosystem that benefited the local economy and strengthened Melbourne’s creative legacy.

Under the MO label, the store offered a thoughtfully curated collection of lifestyle products, each designed and crafted within the city. From on-trend clothing and accessories to premium homewares, personal care items, and artisanal food, MO’s selection reflected the unique character and dynamic talent of Melbourne’s creatives. Every product told a story of local craftsmanship, sustainable practices, and the passion of makers committed to quality and innovation.

The City of Melbourne launched MO to spark growth in the local design and manufacturing sectors by providing designers a platform to connect with the public, collaborate with other makers, and gain exposure alongside established brands. MO fostered an environment where emerging talent thrived and where consumers could experience firsthand the quality and creativity that defined Melbourne’s design culture.

Choosing MO was more than a purchase; it was an investment in Melbourne’s creative future. Each product at MO carried the energy, talent, and authenticity that made Melbourne a global leader in design, celebrating the spirit of craftsmanship, innovation, and community.