D1 DESIGN

D1 Design, founded by Deon St.Mōr began as a homewares brand, focused on designing and launching beautiful products such as cushions, vases, and lamps. These elegantly crafted items quickly established D1's reputation for quality and style in the home decor market.

However, it became apparent that while customers were satisfied with their purchases, the nature of these products did not necessitate frequent returns. Recognising an opportunity to create a more consistently engaging product line, MOR was born out of D1's foundation.

MOR originated from this insight and initially introduced scented candles into the existing homewares range. These candles resonated with customers, leading to repeat purchases and demonstrating a demand for consumable, lifestyle-enhancing products.

The hanging vase pictured below catapulted the brand and cashflow by selling over 100,000 units.

Building on this success, MOR expanded its offerings to include a variety of bath and body products such as soaps and hand creams, thus evolving from D1's original homewares focus into a comprehensive personal care brand.